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Eleventh Circuit Revives USASF Trademark Fight Over 'The Cheerleading Worlds'
Industry

Eleventh Circuit Revives USASF Trademark Fight Over 'The Cheerleading Worlds'

A federal appeals court has revived USASF's trademark lawsuit over "The Cheerleading Worlds," reversing a lower court that ruled the marks generic. Here's what happened, what trademark terms like "generic," "descriptive," and "secondary meaning" actually mean, and what it means for the future of cheer.

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